Working with the Creative Director and the company's stakeholders, I redesigned some of Brideside's webpages to improve user experience. As a result, we saw an increase in traffic and conversion.
One of the major overhauls was the site's global navigation. It was designed to bring prominent links to the forefront that were previously only accessible on certain pages. Upon scrolling down, the navigation bar shortens in height and sticks to the top, so users can easily access the links. Since the redesign, the number of users creating an account has significantly increased.
Another overhaul was the site's product page. It was designed so that similar options were grouped together and followed how a user would generally place an item into the cart.