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Grill-N-Chill

Grill-N-Chill Cafe is a fast-food restaurant located in Chinatown, Chicago, IL that specializes in Hong Kong cuisine. It offers an eclectic menu ranging from potstickers to hamburgers, which is representative of Hong Kong's identity as a cultural melting pot. The eatery mainly appeals to teenagers and young adults in search of an affordable food option as well as a gathering place to meet with friends. Thus, the restaurant was rebranded to cater to that demographic.

Client: Class Project
Role: Designer
Tags: #Branding